This class is an introduction to polling and survey research. We will brie y cover all aspects of survey research including: questionnaire design, question wording, survey mode (in person, mail, telephone, online), sample size, nonresponse, standard error, margin of error, and ethical issues in survey research
This semester we will particularly focus on the 2016 presidential and senatorial primaries.
Polling and survey research are widely used in a variety of elds and career paths. While this class will focus on political polling, the concepts and practical skills learned can be applied to careers in market research, journalism, economics, sociology, and many more. In addition to these practical career applications, the concepts learned in the course will help students to be informed consumers of polling results.