Click here for small version of ad
(218kb)

Sitting presidents almost invariably do one piece (or more) on the fact that they—and they only—have had the experience of actually holding the office. As good as any among these is the effort from the unsuccessful re-election campaign of Democrat Jimmy Carter in 1980. In the end, voters did acknowledge the ‘presidential-ness’ of Carter, but thereby held him responsible, negatively, for failures in both domestic and foreign policy.

Click here for large version of ad (1.8MB)